Promo Billing

Coming Soon!
During the promotional stages of a film “coming soon” movie posters are printed and distributed.

Promo posters are generally a visual based design with the lead actor's names placed at the top of the poster. The movie title and release date will also be featuring prominently. The top billing and 2nd or 3rd billed actor's names appear for publicity value.

Art directors and designers are apparently often either unaware or misinformed as to the credit billing order and it's not uncommon to see an obvious clash with the actor's headshots on the promo poster, matching different names.